Acta Mechanica Slovaca 2009, 13(4):6-13 | DOI: 10.2478/v10147-010-0031-3

Reflections and Reactions II. Virtual Interview - After More than Decade Reconceptualizing Marketing: An Interview with Philip Kotler

Philip Kotler
Kellogg School of Management, Northwestern University

Published: October 31, 2009  Show citation

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Kotler, P. (2009). Reflections and Reactions II. Virtual Interview - After More than Decade Reconceptualizing Marketing: An Interview with Philip Kotler. Acta Mechanica Slovaca, 13(4), 6-13. doi: 10.2478/v10147-010-0031-3
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