Acta Mechanica Slovaca 2009, 13(3):6-13 | DOI: 10.2478/v10147-010-0041-1

Fractal Company

Hans Jürgen Warnecke

More and more branches are confronted with fast changes of products, technologies and markets and it is hard to manage its position with the traditional methods of reorganization, re-engineering, computer integration or by new more flexible technology. The only chance is to create such adaptable organization which will react adequately to these changes by itself. Living organisms that are strongly adaptable to changed conditions because they are designed with self-organized elements; similarly to them the fractal organization uses suchlike principle. Individual organizational sections are autonomous, they organize and optimize themselves and so create the vital structure that is focused on processes and client.

Keywords: fractal company, change, adaption, optimization, aim orientation, dynamics, self-organization, fractal teams, corporate culture, change strategy, motivation, improvement

Published: October 31, 2009  Show citation

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Warnecke, H.J. (2009). Fractal Company. Acta Mechanica Slovaca13(3), 6-13. doi: 10.2478/v10147-010-0041-1
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