PT - JOURNAL ARTICLE AU - Kováč, Milan AU - Babjak, Štefan TI - Integration of Product Innovation Techniques in Automotive Component Design DP - 2010 Mar 31 TA - Acta Mechanica Slovaca PG - 42--53 VI - 14 IP - 1 AID - 10.2478/v10147-011-0006-z IS - 13352393 AB - The automotive sector has been under the uncommon depression since 2008 due the global economic crisis. The companies will need in forthcoming time to reevaluate their strategies and adapt to oncoming changes. Experts correspond in opinion that the way out of crisis leads through innovation. The best way to eliminate the losses that don't add value within the process of product design and development is to apply the "lean thinking" philosophy. For innovation process in the field of automotive components is integrated portfolio of innovation methods and techniques an excellent way to gain the benefits of lean approach.