PT Journal
AU Kovac, M
   Babjak, S
TI Integration of Product Innovation Techniques in Automotive Component Design
SO Acta Mechanica Slovaca
PY 2010
BP 42
EP 53
VL 14
IS 1
DI 10.2478/v10147-011-0006-z
DE Automotive industry; product design; innovation techniques integration; lean approach; new product development
AB The automotive sector has been under the uncommon depression since 2008 due the global economic crisis. The companies will need in forthcoming time to reevaluate their strategies and adapt to oncoming changes. Experts correspond in opinion that the way out of crisis leads through innovation. The best way to eliminate the losses that don't add value within the process of product design and development is to apply the "lean thinking" philosophy. For innovation process in the field of automotive components is integrated portfolio of innovation methods and techniques an excellent way to gain the benefits of lean approach.
ER