PT - JOURNAL ARTICLE AU - Tsvetan, Iliev TI - Applied Aspects of the Leadership in the Bussiness Unit DP - 2010 Mar 31 TA - Acta Mechanica Slovaca PG - 14--19 VI - 14 IP - 1 AID - 10.2478/v10147-011-0002-3 IS - 13352393 AB - At the present stage of development of the economy processes on a national and an international level, business organizations are facing lots of difficulties and challenges. The modern market has to be perceived not only as a place for selling products, but also as an opportunity for competition of potentials. As a result, the need of building a new model of development and management on a micro level i.e. on a level of economy unit has become an existing issue nowadays. This is a model, where the profit has to be a function not as much as of the produced volume and sold amount, but much more of the decreased value of the products and services, of the high quality and innovative decisions, and of the capabilities of the business leaders to manage, motivate and organize the human resources. In this regard, the purpose of the present article is to analyze the opportunities, that a leader can take to create a business environment that will work as one robust mechanism. For achieving this purpose, the following tasks have been given: 1) To enlighten the term leader in the modern market; 2) To define and analyze the job qualities of the leader.