RT Journal Article
SR Electronic
A1 Kotler, Philip
T1 Reflections and Reactions II. Virtual Interview - After More than Decade Reconceptualizing Marketing: An Interview with Philip Kotler
JF Acta Mechanica Slovaca
YR 2009
VO 13
IS 4
SP 6
OP 13
DO 10.2478/v10147-010-0031-3
UL https://www.actamechanica.sk/artkey/ams-200904-0001.php
AB