PT Journal
AU Kotler, P
TI Reflections and Reactions II. Virtual Interview - After More than Decade Reconceptualizing Marketing: An Interview with Philip Kotler
SO Acta Mechanica Slovaca
PY 2009
BP 6
EP 13
VL 13
IS 4
DI 10.2478/v10147-010-0031-3
DE 
ER